Josie yelled at me, “$3.25 a month per unit? Are you crazy?”
Wanting to set her mind at ease, I looked her straight in the face and said “No, I don’t think so.” Probably because my retort was no different than what a crazy person would have said, Josie looked even more convinced that I am one crazy dude.
But I should probably start from the top. Josie manages 3 small apartment complexes that are submetered for water – cumulatively 206 units. She was telling me how displeased she was with the company that was providing Read/Bill/Collect service. Being the salesman that I am, I offered to give her a proposal to take over the RBC service.
When she saw my price, that’s when she yelled at me, “$3.25 a month per unit? Are you crazy?” After my less than clever defense, “No, I don’t think so,” she said “The billing company we use charges only $2.50 per unit. I thought that was expensive. But you want even more. You’re crazy!”
Some guys have a positive effect on women without even trying. Not me. I explained:
“The RBC company that you are doing business with is cheap. $2.50 per unit per month is a great price. But they aren’t performing. Billing is not going out promptly and your residents cannot reach the RBC company’s customer service. Bottom line is that due to poor service, you’re recovering only 62% of water and sewer costs.”
Josie was listening. Maybe I’m not so crazy.
“Your average unit is being billed about $55 per unit per month. If you were recovering 80% instead of 62% of your communities’ water and sewer costs, you would be collecting $9.90 more per unit per month. We charge $.75 more per unit because we invest the necessary money to maximize collections.”
I had her ear. Like I said, I don’t exude an aura that causes women to agree with me. I use reason. It works.
“We spend extra money to properly staff our bilingual customer service department with professionally trained professionals. We also spend time and money on the hawkeye system – this means that we photo-capture the date/time stamps of all outgoing bills. That way, when certain habitual late payers claim that they never got the bill, we can prove that it entered the mail stream.”
Result: My wife still says I’m crazy…but Josie is now a happy client. Want to find out more about submetering or RUBS?